Although the brand is a successful business in a variety of aspects, Cold Stone Creamery® prides itself on giving its customers The Ultimate Ice Cream Experience®. Cold Stone Creamery® uses this 'Experience Factor' to make their guests visit more than just eating delicious ice creams. The brand is proud of its employees who exemplify a great amount of 'entertainment factors', such as singing, dancing, tossing, and catching ice cream before serving the freshly made ice cream Creations™ to guests.

Crew members at Cold Stone Creamery® not only exemplify their expertise by tossing spades and ice cream through the air, but they also manage to create a song with the spades, as if they are playing a tune!

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